A CRM stores the deal. A project tool stores the plan. Both answer questions about the past, and neither one tells a person what to do on Tuesday morning. That gap is where deals stall, projects quietly stop, and a founder loses sight of their own company. GoWarm closes it on both sides.
Sits above Salesforce or HubSpot, or runs as your CRM if you don't have one. Runs nightly diagnostics across deals, contracts, cases, handovers and prospects, then tells each rep what to do first.
For VP Sales, RevOps and CROs running multi-stage pipelines with deals above $20K and cycles longer than 30 days.
For the delivery side, and for everyone whose work appears in no pipeline. The record of what happened builds itself, because writing it is part of doing the job rather than a second job on top of it.
For founders, CEOs and managing directors of companies up to 500 people, in any industry — construction, manufacturing, services, agencies, professional firms.
Systems of record were built to answer one question: what happened? A CRM stores calls and stages. A project tool stores tasks and dates. Both do that job well, and that is not the problem.
The problem is the question nobody built a system to answer: what should happen next? On the revenue side, that gap is a deal that goes quiet for eighteen days while the CRM still reads "In Progress." On the delivery side, it is a project that stopped three weeks ago and a team whose work is invisible until someone asks. What is the execution gap? →
Neither is a people problem. Reps are not lazy and teams are not undisciplined. It is structural: the act of recording work has been separated from the act of doing it, so the record decays exactly as fast as the work speeds up — which is why it is always worst in the quarter you most need it.
Both products correct it the same way. Put the writing where the work already is. Produce a next action rather than a dashboard. Make a missing day obvious instead of silent, and stop letting anyone close something by declaring it closed. The longer argument is here →
You are not buying a suite. Modules are enabled for your organisation individually, so a manufacturer can run projects and daily work with every sales module dark, a SaaS team can run the pipeline side alone, and a services firm that sells and delivers can run the whole thing on one record.
Past a certain size you stop seeing the work directly, and every substitute you are offered reports on the reporting rather than the work.
PipelineThe gap between stage 3 and stage 4 is where most revenue disappears. Five signals that reveal stall patterns before they become closed-lost.
PlaybooksYou built the playbook. Nobody is following it. The issue is not culture — your CRM does not surface the next required step when it matters.
Twenty minutes, your own data, no slides. A pipeline you do not trust, or a project and a team whose work is invisible. We set it up while you watch, and you decide whether what comes out is worth reading.